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Paid Social Media Marketing Manager (Hemet)

Company: Bambee
Location: Hemet
Posted on: November 19, 2022

Job Description:

Opportunity for Impact

You are obsessed with driving growth. The Paid Social Media Marketing Manager is a performance marketing & revenue driving role at Bambee. You will focus on lead generation and customer acquisition by leveraging paid & organic tactics on Facebook, Instagram, Tiktok, Snapchat and Youtube to reach America s Small Businesses.

In this creative & quantitative role, reporting to the Manager, Marketing Operations, you will build and execute strategies that use internal and macro economic data about Bambee s customers to drive insights about customer pain points, the evolving jobs market, and our simple yet robust product and services. You ll then use these insights to work with designers and content creators to develop high performing ad & content campaigns. The Paid Social Media Marketing Manager will analyze the performance of these efforts rigorously on a daily basis, identify themes that drive strategy to improve future month s channel performance, and manage budgets in a way that maximizes growth.

You are a warrior in your craft. You are nimble, highly accountable, objective in your judgments, and you drive for urgency and greatness in tandem.

See what we are all about!

The 3 Key Obsessions of the role:
Channel Growth - Command growth in Bambee s customer base through video, Facebook, Instagram, and Youtube. Ideate novel methods to tapping into potential customers on the media channels while remaining true to our core mission and current customer base

Strategic Initiatives, Insights & Analysis - Recommend go-forward strategies on how to grow Bambee s customer base while keeping a keen eye on efficiency and optimizing for capital. Collaborate cross functionally with sales and finance to ensure that marketing campaigns are not only hitting goals but exceeding expectations. Understand key performance indicators in what they are telling us, but equally as important, what they are not telling us. Employ hypothesis-driven thinking to narrow down on solution growth strategies quicker.

Creativity & Urgency - Devise novel ways of iterating and testing through marketing campaigns to quickly converge on solutions that work. Work with channel partners to negotiate and leverage deals favorable to Bambee. Meaningfully use content and social platform engagement to activate social media in ways that stimulate dialog and growth.

Responsibilities

Channel Growth - Craft evergreen content surrounding the Human Resources and Payroll space that supports marketing campaigns for lead generation, lead nurturing, and brand awareness that contributes to customer acquisition, engagement, and retention.
Create and manage the content editorial calendar to deploy timely messaging to key audiences through various mediums (Facebook, Snapchat, Instagram, TikTok, and more)
Obtain, edit, and source credible quotes for value-driven written content including blog articles, press releases, ads, social media posts, and more
Stay up-to-date on industry trends and work with the HR compliance team to effectively and clearly message Bambee clients
Nurture and manage relationships with new and existing freelance writers

Strategic Initiatives, Insights & Analysis : Leverage left brain thinking to inform right brain decisions, driving to insights through data analysis and ultimately reaching creative solutions and strategies
Manage day-to-day posting for Bambee social media accounts
Develop content for campaigns deployed at key moments in the customer lifecycle
Work cross functionally with the Data team to understand the impact of your writing on bigger company goals
Interview and glean insight from thought leaders within and outside of the organization to increase Bambee s expertise within the industry

Creativity & Urgency: A/B test content formats, topics, and mediums to determine what resonates with leads and current customers
Continuously identify opportunities to optimize content for increased reach and engagement
Move fast and take action while calibrating for risk versus opportunity

Required Qualifications

BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business or related discipline
4+ years of experience in professional writing, editing, and social media, as well as a strong portfolio of work
Deep knowledge and experience in A/B testing
Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook, Instagram, Youtube, etc)
Strong knowledge of Facebook Ads Manager, Youtube Ads, Tiktok etc.
Ability to communicate complex topics simply and in an engaging manner
Capability to work both independently and collaboratively
Excellent research, organizational, and time management skills
Ability to work onsite in our Downtown Los Angeles office

Keywords: Bambee, Hemet , Paid Social Media Marketing Manager (Hemet), Executive , Hemet, California

Click here to apply!

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