VP, Analytics & Insights

Company: INNOCEAN USA
Location: Huntington Beach
Posted on: May 3, 2025

Job Description:

Job DetailsJob Location: Huntington Beach HQ - Office - Huntington Beach, CASalary Range: UndisclosedVP, Analytics and InsightsINNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a VP, Analytics & Insights to join our Data Science team!We are a hybrid workplace, minimum 2 days week in-office. Candidates must be local to SoCal.This a pivotal leadership role within the Analytics team, driving data-driven decision-making across client initiatives. The Analytics Team works with the channel teams to identify business objectives and develop actionable insights that help optimize the HyundaiUSA.com, CRM, social and overall business strategy. The team develops and implements technical requirements for web analytics tools, manages tagging, conducts A/B & multivariate testing, and produces reports and dashboards.POSITION OVERVIEWThe VP, Analytics & Insights will lead and mentor a team of analysts, providing strategic direction and technical expertise to extract actionable insights from complex datasets. This role will be instrumental in developing and implementing advanced analytical solutions, focusing on digital analytics, customer segmentation, and incrementality measurement to optimize marketing performance and drive client business growth. The VP, Analytics & Insights will collaborate closely with other departments, including Media, Strategy, and Account Management, to ensure data-driven strategies are integrated into client initiatives and campaigns. The VP, Analytics & Insights will interface with key client decision makers and be able to effectively tell a narrative using data-backed evidence.KEY ROLE RESPONSIBILITIES:

• Analytics Leadership: Define and execute the analytics vision and roadmap for INNOCEAN, aligning with overall agency and client objectives.

• Data Storytelling: Translate complex analytical findings into clear, concise, and actionable insights for both technical and non-technical audiences.
• Oversee the development and implementation of integrated marketing data sources across key areas:
  • Digital Analytics: Deep-dive analysis of marketing channel performance (e.g., digital, social, traditional) to identify optimization opportunities.
  • Customer Segmentation: Develop robust customer segmentation models to enable targeted and personalized marketing campaigns.
  • Incrementality Measurement: Design and execute rigorous testing methodologies (e.g., A/B testing, multi-touch attribution) to quantify the true impact of marketing activities.
  • Client Engagement: Serve as a key point of contact for clients on data science initiatives, presenting findings and recommendations to senior-level stakeholders.
  • Team Leadership & Development: Lead, mentor, and grow a high-performing team of data analysts. Foster a culture of innovation, collaboration, and continuous learning.
  • Collaboration: Partner with other departments (Media, Strategy, Account Management, Creative) to integrate data-driven insights into all client campaigns and initiatives.
  • Technology Evaluation & Adoption: Stay abreast of the latest advancements in data science, machine learning, and AI, and evaluate/recommend new tools and technologies to enhance the team's capabilities.MANAGEMENT RESPONSIBILITIES
    • The VP, Analytics & Insights will lead and manage the Digital Analytics team, including Data Analysts, and work cross-functionally with Data Engineers. This includes performance management, career development, and resource allocation. The team is expected to contain 5-8 members.QUALIFICATION & EXPERIENCE
      • 15+ years of experience in analytics, with a proven track record of leading and delivering impactful data-driven solutions.
      • Significant experience (5+ years) in a leadership role, managing and mentoring data science teams.
      • B.S/B.A. preferred.
      • Digital Analytics expertise, Media experience preferred.
      • Experience in the advertising/marketing industry is strongly preferred.
      • Extensive experience with digital analytics and data visualization tools (e.g., Tableau, Power BI) and data storytelling.
      • Proficiency in programming languages such as Python, SQL, R.
      • Experience with cloud-based data platforms (e.g., AWS, Google Cloud, Azure).
      • Strong understanding of marketing principles and advertising technologies (AdTech/MarTech).
      • Previous OEM/retail automotive experience a plus, but not necessary.
      • Proven ability to lead, manage, and motivate a team of data professionals.
      • Strategic thinker with a strong business acumen and a passion for driving results.
      • Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.BENEFITS
        • 3 PPO Medical Plans through Anthem to choose from at low cost.
        • Free Dental and Vision.
        • 401k - up to 6% match at .70 cents on the dollar.
        • Wellness reimbursement program.
        • Company paid short- and long-term disability, and basic life.
        • Generous PTO.
        • On-site Barista.
        • Beautiful campus across from the Pacific Ocean.The salary range for this role is $220,000 - $240,000. Pay is dependent upon several factors including but not limited to: client, experience, training and/or transferable skills.Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.
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Keywords: INNOCEAN USA, Hemet , VP, Analytics & Insights, Executive , Huntington Beach, California